ICICI Bank US customers? Get preferred forex rates, remit your money via WhatsApp, Siri, emails

Programme categorises M2I customers into four tiers – Blue, Silver, Gold and Platinum-- on the basis of the frequency and value of transactions that the customer undertakes.

Representational Image: Photo: Reuters

To make it even easier for NRIs outside the country, the private lender ICICI Bank today launched a loyalty programme for customers of Money2India(M2I) which its flagship remittance service, based in the US. This new programme, ICICI Bank offers exclusive benefit of preferential forex rates to NRIs transferring money from the US to India. One of the key highlights of this Money2India program is that, it allows customers to remit money using social media platforms like WhatsApp, Siri and even e-mail.

Vijay Chandok, Executive Director, ICICI Bank said, “ICICI Bank is one of the leading players in the Indian remittance market. We constantly strive to fulfil the ever-evolving expectations of our customers by offering them the best of benefits. Keeping in line with this, we aim to consistently reward our loyal customers who transact regularly using the Money2India platform."

Chandok added, "The differentiated value proposition that the ‘M2I Rewards’ programme offers, ensures that customers reap rewards throughout the year on every transaction they make. This encapsulates our belief that ‘the more you send with M2I, the more benefits you get’.”

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Programme categorises M2I customers into four tiers – Blue, Silver, Gold and Platinum-- on the basis of the frequency and value of transactions that the customer undertakes.

Each of these ‘M2I Rewards’ tiers will have an entry and validity criteria. Based on the tier, customers will enjoy the benefit of exclusive preferential rates, wherein higher tiers will attract a better exchange rate than the standard card rate offered by the Bank, against every dollar they transfer.

The preferential rate will be auto applied for the transactions that the customers make.

Further, ICICI Bank has also launched a new feature ‘Social Pay’ for its Money2India customers wherein they could remit money using social media like WhatsApp and e-mail.

The bank also unveiled new M2I website and mobile application with a host of features, many of which are industry-firsts, including voice-based international remittance service by leveraging on Apple’s virtual voice assistant, Siri.

ICICI Bank is a pioneer and the leading bank in the remittance market in India. Money2India has been facilitating remittances into the country since the last 18 years, catering to millions of NRIs worldwide.

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