In the fast-paced digital era, businesses face the challenge of capturing the attention of the modern customer. Traditional marketing strategies are gradually giving way to innovative digital communication methods that have proven to be highly effective in reaching and engaging target audiences. As the sphere of communication continues to evolve, Taiwanese technological advancements are paving the way for smarter and revolutionary marketing and branding efforts worldwide.
To encourage such efforts of innovation, the Ministry of Economic Affairs, established the Taiwan Excellence Awards. Since its inception in 1993, this award has been continuously recognising brands that are shaping industries worldwide. Every year, selected brands are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “Made in Taiwan”. Products that win the recognition then serve as examples of the domestic industries and are promoted by the government in the international market in order to shape the creative image for Taiwanese businesses.
With the proliferation of smartphones, tablets, and other smart devices, people are increasingly consuming digital content on the go. Marketing and branding efforts must adapt to these changing trends to effectively reach and engage target audiences.
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IBASE's SE-103-N 4K digital signage is a game-changer for businesses seeking to make a lasting impression on their audience.
An outdoor ultra-slim fanless 3x 4K digital signage 5G player, this one is tailored for harsh outdoor environments. This device supports Intel Atom X6000 CPU and three HDMI 2.0 ports that can be connected to three 4K screens with resolutions up to 12K via video-driven stitching technology. Its system is the thinnest industrial-grade fanless player in the industry (2.5cm in height) and with 5G connectivity, that can operate in a wide temperature range from -20°C to 75°C. With its hardware EDID simulation and HDMI-CEC remote control function, the system and screen playback status can be remotely monitored. In fact, its hardware-based out-of-band (OOB) management function allows it to remotely manage devices, even when the OS is unresponsive or the device is powered off. The iSMART energy-saving and remote monitoring technology provides automatic power on/off scheduling, power resume and low-temperature guardian functions.
With live-streaming and video content creation gaining importance and the rise of remote work, virtual events, and online learning, the need for reliable and feature-rich streaming solutions has never been more critical. HDR-731 Streaming Media Processor from BXB Electronic Co., is a powerful tool that helps leverage this growing need. Designed to meet the ever-growing demand for high-quality video streaming and recording, this processor revolutionises the way brands and people capture, store, and share valuable content.
With 4-CH FHD 1080p@60 video inputs, one can seamlessly connect various video sources for IP streaming and its 2-CH HDMI outputs allow users to switch between Director View and PGM (programmed video) view, providing flexibility in video layout design. Its Multi-Platform Live-streaming and protocol supports (RTMP, HLS, and RTSP) enable simultaneous live-streaming to up to four platforms. Its powerful web UI allows access to a range of advanced functions through the intuitive web-based user interface such as video source control, switching layouts, play back recorded content, save and backup files, update firmware, and more. And with its customizable PGM Layouts, the user can self-define video content to suit branding and style. In fact, it allows customisation of text color and size, overlay images, add local time, set background color, crop video sources, etc. Its built-in 1TB hard drive helps expand storage capacity by saving files via USB hard disks, NAS, and FTP. The cherry on top is the scheduling which helps with preset recording, streaming, and backup schedules, ensuring efficient and hassle-free content management.
In today's digital age, the importance of digital communication for marketing and branding cannot be overstated. Businesses must embrace innovative approaches to engage modern consumers, and Taiwanese technological innovations are leading the way with ground-breaking products. By harnessing the power of these products, brands can captivate their audience, enhance brand awareness, and stay ahead in an increasingly competitive marketplace. As technology continues to evolve, the future of digital communication holds limitless possibilities, offering exciting avenues for businesses to connect and engage with their customers on a deeper level.
(Above mentioned article is consumer connect initiative. This article is a paid publication and does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever)
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