Audi India announces price hike across model range to offset rising costs

German luxury car maker Audi on Monday said it will hike prices of its vehicles in India by up to 2 per cent from January next year citing rising input and operational costs.

Audi India sells a range of vehicles from Q3 SUV to sports car RSQ8 priced between Rs 42.77 lakh and Rs 2.22 crore. Image Source: Reuters

In a recent announcement, Audi India disclosed a price increase of up to 2% across its entire model range. This decision, effective January 1, 2024, has been attributed to the escalating input and operational costs faced by the company.

Balbir Singh Dhillon, Head of Audi India, emphasised the significance of maintaining a sustainable business model for achieving profitability. He stated, "Audi India is committed to providing the best to our customers. Due to the surge in supply chain-related input and operational costs, we have implemented a price correction across our model range, aligning with the brand’s premium price positioning."

Dhillon further assured customers that the impact of the price hike would be kept as minimal as possible, emphasising the company's dedication to sustainable growth for Audi India and its dealer partners.

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Audi India, having recently reported 88% growth, successfully retailed 5,530 units in the first nine months of the year. Notably, the brand boasts the widest electric vehicle (EV) portfolio in its segment. Additionally, the pre-owned car business, Audi Approved: plus, witnessed a remarkable 63% growth from January to September 2023.

WIn an industry-first initiative for EV owners, Audi India introduced 'Charge my Audi' on the 'myAudiConnect' app. This innovative one-stop solution provides Audi e-tron customers access to multiple electric vehicle charging partners through a single app. Currently, more than 1,000 charging points are available to Audi e-tron owners on the 'Charge my Audi' platform.

Audi's diverse product portfolio in India includes popular models such as Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi Q8 50 e-tron, Audi Q8 55 e-tron, Audi Q8 Sportback 50 e-tron, Audi Q8 Sportback 55 e-tron, Audi e-tron GT, and Audi RS e-tron GT.

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