British auto major MG Motor to foray into Punjab market

MG Motor’s global vehicles are currently on display at Elante Mall till 13th January, enabling prospective customers to witness its global product technology, quality and features

As part of its commitment to the Punjab market, British carmaker MG Motor India on Monday showcased its global product line-up in Chandigarh ahead of the launch of its first SUV HECTOR in Q2 2019. MG Motor’s global vehicles are currently on display at Elante Mall till 13th January, enabling prospective customers to witness its global product technology, quality and features.

Marking its presence into “The City Beautiful”, the company has already selected its dealer partner for the region. With an overall plan to operate 100 sales and service touch points nationally ahead of the HECTOR’s launch, MG’s first showroom in Elante Mall, Chandigarh, will be operational by May 2019. As far as the Punjab market is concerned, its showrooms will come up in the cities of Jalandhar, Ludhiana, and Amritsar by the same timeframe.

“Chandigarh is among our top target markets and forms a crucial part of our 10-city tour across India where we are displaying MG Motor’s Global Vehicles to demonstrate our product technology, quality & features till February. Through the product showcase, we aim to demonstrate the fundamental product and technological strengths offered by the MG brand globally. In Punjab, which forms nearly 2 per cent of the country’s passenger vehicle market, we aim to be a sizeable player in the premium SUV segment, as spacious SUVs with tall stance are preferred by customers here,” said P Balendran, Executive Director, MG Motor India.

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“We are happy to have partnered with Sumit Passi, one of the most prominent dealer partners in the automotive fraternity in the Chandigarh/Punjab region as well as North India. He is known for his vast experience of handling automotive dealerships across many established automotive brands in premium categories. We are confident that under his guidance and leadership, we will be able to establish a strong footing in Chandigarh,” Mr. Balendran added.

MG HECTOR will go into production in Q2 2019 at the company’s state-of-the-art manufacturing facility in Halol, Gujarat, with an initial capacity of 80,000 units per annum. All vehicles made at the plant will be heavily localized and tailored to suit Indian road conditions and customer preferences as part of the Make-in-India programme. To begin with, HECTOR would have nearly 75% of locally sourced parts.

MG Motor India is also looking to build a future-ready organization that sets the industry benchmarks not only in terms of a young & smart work culture but also in terms of diversity; female employees already account for 31 percent of the company’s total workforce and it plans to further increase the number of women hires in the future. With a focus on three key pillars – diversity, innovation and safety, MG Motor India is in the process of building a strong base for its future operations ahead of the launch.

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