Hero MotoCorp achieves record-breaking festive sales with more than 1.4 million units sold

The surge in sales was attributed to strong demand in rural markets and consistent retail activity in key urban centers.

The festive season is a clear testimony that rural is coming back to growth, which augurs well for the country in general and the two-wheeler industry in particular. (Image credit: Reuters)

Hero MotoCorp has reported its highest-ever festive season sales, reaching more than 14 lakh (1.4 million) units during the 32-day festive period spanning from the first day of Navratras to Bhai Dooj this year. The company experienced robust 19 per cent growth during the festive season compared to the growth last year.

Hero's Previous Festive Season Record

The surge in sales was attributed to strong demand in rural markets and consistent retail activity in key urban centers. This remarkable performance surpassed the company's previous festive season record of 12.7 lakh units set in 2019, solidifying Hero MotoCorp's position as a leader in the Indian two-wheeler market, the company claims.

Hero's Grand Indian Festival of Trust

Apart from this, Hero MotoCorp recently unveiled the second edition of its flagship programme, Hero GIFT (Grand Indian Festival of Trust), designed specifically for the festive period. According to Hero MotoCorp, the programme featured new model refreshes, captivating colour schemes, and enticing benefits to enhance the customer experience. With the theme "Iss Tyohar, Nayi Raftaar" (This Festival, New Speed), the campaign offered customers an exciting array of motorcycles and scooters with attractive finance schemes and low interest rates.

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