Maruti Grand Vitara SUV to be unveiled today; bookings open at Rs 11,000

Maruti Suzuki India (MSI) is all set to unveil its flagship SUV Grand Vitara today.

The actual launch of Grand Vitara is expected during the upcoming festive season. Pic: https://www.nexaexperience.com/grand-vitara?_ga=2.93905501.1341828362.1658198702-1240

Maruti Suzuki India (MSI) is all set to unveil its flagship SUV Grand Vitara today. The all-new Maruti Suzuki Grand Vitara will be the automobile manufacturer's version of the Toyota Urban Cruiser Hyryder. The SUV's production will begin in August.

The company had last week commenced bookings for its upcoming mid-sized SUV Grand Vitara. Customers can book the vehicle with an initial payment of Rs 11,000.
Grand Vitara will compete with the likes of Hyundai Creta, Kia Seltos and Tata Harrier, among others.

MSI Senior Executive Director (Sales & Marketing) Shashank Srivastava told PTI that with the model, the company is looking to strengthen its presence in the segment where "we currently lag behind the competition".

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He noted that the model is well suited for Indian conditions and would come with multiple trims featuring a mild and strong hybrid system mated to a petrol powertrain.

The model would be produced at Toyota Kirloskar Motor's Karnataka-based plant as per the global collaboration pact inked between Toyota and Suzuki.

Srivastava noted that the new model with strong hybrid technology would deliver class-leading fuel efficiency.

Srivastava noted that unlike the compact SUV segment, which has many models, the mid-SUV segment is less crowded in terms of competition and therefore offered growth opportunities.

"Our market share is already very less in the segment, so with the new model we would like to change that," he said.

The actual launch of Grand Vitara is expected during the upcoming festive season.

Leveraging the expertise of Suzuki design and engineering and born from a legacy of SUV capabilities, the Grand Vitara with its bold SUV design, sophisticated interiors, powertrains and segment-leading features is all set to make a strong statement, according to the company.

MSI recently launched the all-new version of the compact SUV Brezza, priced between Rs 7.99 lakh and Rs 13.96 lakh (ex-showroom).

With PTI Inputs

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