Maruti Suzuki to continue focus on small car segment - CEO Hisashi Takeuchi explains rationale

In 2021-22, total domestic passenger vehicle sales were at 30,69,499 units, according to the Society of Indian Automobile Manufacturers (SIAM).

The Alto model was first launched in September 2000. Pic: Reuters

A large section of customers still prefer hatchbacks despite sales growth of SUVs and Maruti Suzuki India feels the need to keep the small car segment 'energised' with new products, company MD & CEO Hisashi Takeuchi said on Thursday.

The company, which on Thursday launched the all-new version of its small car Alto K10 with a price range of Rs 3.99- 5.83 lakh (ex-showroom), will continue to focus on all segments, including the entry-segment, even as it brings more technology and feature-packed products.

"India is a vast country with a diverse demography. Just like cuisine and culture, customer requirements and preferences also change from place to place... While SUVs have definitely gained popularity in recent times, a large section of customers still prefer hatchbacks," Takeuchi said.

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He further said in last fiscal year, the Indian passenger vehicle industry sold over 11.5 lakh hatchbacks. "Out of that we have over 68 per cent market share. As a market leader, we need to keep the hatchback segment energised with exciting products," he added.

In 2021-22, total domestic passenger vehicle sales were at 30,69,499 units, according to the Society of Indian Automobile Manufacturers (SIAM). On the significance of the brand Alto, he said it was the number one selling car for 16 consecutive years till 2020.

Even in last fiscal year, he said Alto was the fourth best-selling model. The Alto model was first launched in September 2000. By July 2022, Alto had sold over 43.3 lakh units in total in India, Takeuchi said.

The all-new Alto K10 is powered by the company's next-generation K-Series 1-litre petrol engine and delivers fuel efficiency of up to 24.9 kilometer per litre, he claimed.

The car has been conceptualised, designed, and developed by Maruti Suzuki in India using Suzuki's platform, powertrain, and technology, Takeuchi added.

He said 2022 is a special year for Maruti Suzuki, as it observes 40 years of operations in the country.

"It has been 40 years since we started operations in India with an aim to provide reliable, affordable, and modern technology cars to the people of India... The core of our business remains the same, that is to offer 'Joy of Mobility' to as many people as possible," he said.

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