Toyota Kirloskar Motor unveils New Rumion model to strengthen position in India's growing MPV segment

Toyota Kirloskar Motor introduced the brand-new Rumion model in India, Image Credits: Toyota Kirloskar Motor

Toyota Kirloskar Motor introduced the brand-new Rumion model in India on Thursday, aiming to solidify its position in the thriving domestic multi-purpose vehicle (MPV) segment. This seven-seater model is equipped with a 1.5-liter petrol engine, available with both five-speed manual and six-speed automatic transmissions. Additionally, a CNG variant is also offered. Toyota Kirloskar Motor (TKM) announced that pricing and booking details for the model will be revealed in due course. The vehicle, however, is set to hit dealerships and start deliveries during the early festive season.

"At Toyota, our commitment goes beyond delivering top-notch vehicles. Our core philosophy revolves around providing products and services that not only offer outstanding value but also grant our loyal customers peace of mind. The new Toyota Rumion embodies this ethos," stated Masakazu Yoshimura, Managing Director and CEO of TKM. He added that as a brand deeply dedicated to the Indian market and its customers, Toyota will continue to excel through innovation and by nurturing a self-sustaining local eco-system in the automotive industry.

"Our objective is to consistently introduce improved vehicles, advanced technologies, and eco-friendly products and services," emphasized Yoshimura. Atul Sood, TKM's Vice President of Sales and Strategic Marketing, highlighted that the upcoming festive season would see the model's launch in the market. "Our goal is to cater to the evolving needs of families, offering them comfort, convenience, and peace of mind. We are confident that this will bring immense joy to our esteemed customers," he added.

The automaker stated that the model achieves a fuel efficiency of 20.51 km/liter for the petrol version and 26.11 km/kg for the CNG variant. TKM already holds a prominent position in the domestic MPV segment and anticipates that the introduction of the new Rumion model will further enhance its presence in this area. With a market share exceeding 30 percent in the domestic MPV segment, TKM is poised to leverage this launch for even greater success. The production of Rumion is a result of the collaboration between Maruti Suzuki and Toyota, as part of their global partnership agreement.

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