Want to buy pre-owned Ford cars? This new feature by startup Droom will help you

Droom's Orange Book Value, a comprehensive pricing engine, has been adopted by Ford India for its use car vertical ‘Ford Assured’.

Startup Droom, which is India’s largest and pioneering online automobile transactional marketplace has cracked a deal with Ford India. Photo: Pixabay

Startup Droom, which is India’s largest and pioneering online automobile transactional marketplace has cracked a deal with Ford India. Droom’s Orange Book Value a comprehensive pricing the engine, has been adopted by Ford India for its used car vertical ‘Ford Assured’. Through this strategic association with one of India’s top pre-owned car setups, Droom’s OBV solution will enable the company to utilize its pricing mechanism and API integration.Using OBV Pricing certification services will thus facilitate an objective and unbiased mechanism for the better-informed decision before the sale of a pre owned Ford car.

Commenting on this partnership, Devesh Rai, President, Business Development, Droom remarked, “Since its very inception, OBV has made finding accurate and fair pricing of used vehicles tremendously transparent along with bringing the same in reach of not just individual buyers and used car dealers, but also for banks and NBFCs, insurance companies, OEMs, and other such corporates in these verticals. Through OBV’s facilitation, the process of buying and selling pre-owned vehicles has not just become hassle-free and easy, but the search time and cost have also been significantly brought down. Such success has made OBV the benchmark for used vehicle pricing amidst the industry not just in India but in Southeast Asia as well.”

Rai added, “As consumers, auto dealers and enterprises are rapidly adopting this innovative pricing engine, this alliance with Ford India for its used car vertical will prove to be beneficial for all the stakeholders involved in the long run. Through this association, we look forward to enabling more and more people with better-informed decisions when buying a pre-owned vehicle.”

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While, Lakshmi Ram Kumar, Vice President Sales at Ford India affirmed “At Ford, we are committed to win the trust of our customers through complete transparency at every step. Droom’s Orange Book Value will help us strengthen this promise of transparency by providing prospects with a comprehensive, unbiased, and more accurate pricing mechanism. We are confident that this transparent tool will help Ford Assured in retaining as well as bringing new customers to the Ford family.”

OBV has been venturing into various segments and verticals, and this alliance with Ford, India is a part of this verticalization. Further, with Droom continually evolving OBV at its recently-established AI Lab under Droom Innovations, the pricing engine is touted as the best solution for this purpose.

Owing to the various evaluation parameters, and in the absence of a statistical or scientific perspective, that the pricing of pre-owned vehicles depends on, determining their fair value has always been a difficult and hassling experience.

Hence, to address this pressing concern, Droom’s Orange Book Value has emerged as one of the most effective solutions. Equipped with a distinctive methodology, OBV is essentially an arithmetic pricing engine that provides fair market value for any used vehicle in less than 10 seconds! This innovative tool leverages technologies like AI and Data Science for advanced evaluation, covering a wide spectrum of 9 automobile categories including cars, motorcycles, scooters, bicycles, and planes. With an evaluation base spanning across 24000+ products from 100+ makes, over 1000 models and 4000 variants manufactured in the last 15-16 years, OBV has emerged as a solution for individuals as well as businesses across verticals. Moreover, by registering more than 15 million users every month, OBV has steadily succeeded in becoming the industry de-facto standard for pre-owned automobile pricing.

Ford Assured, the pre-owned car business vertical of Ford India, is among the leading pre-owned car setups in India. One of the very few organized players in the segment, Ford Assured was launched in 2011 and has been offering warranty and credit offerings to used car buyers of all makes.

While Ford Assured was leveraging automated evaluation processes prior to bringing OBV onboard, OBV will facilitate increased transparency for more convenience and reliability. With Droom continually evolving its revolutionary 21st-century pricing engine, OBV will certainly come really handy for Ford Assured to provide a more hassle-free experience.

This alliance with Ford India sets yet another achievement in OBV’s the journey towards becoming a truly-verticalized vehicle pricing engine. Envisioning to cater to 1.6 billion+ queries across 15+ categories in over 100 countries by 2023, OBV is bound to disrupt the global automobile space further, establishing itself as the default pricing engine for any vehicle all over the world.

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