Amazon to hike price of Prime subscription from October 31 to Rs 999

Amazon Prime subscription fee will end its 'introductory offer' and the membership fee will be increased to Rs 999 a year.

The company is offering its Amazon Prime subscription at an introductory price of Rs 499 a year till October 30. Image Source: Amazon India

Key Highlights

Amazon Prime was long advertising for the end of its 'introductory offer.'

The company saw fourfold rise in subscription post festive sales.

Prime subscription at Rs 499 is available only for another two days.

E-commerce giant, Amazon India will be increasing the price of its exclusive benefits programme – Prime after Monday.

“Last chance to avail Rs 500 discount and enjoy all Prime membership benefits,” Amazon said.

The company is offering its Amazon Prime subscription at an introductory price of Rs 499 a year till October 30.

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“The introductory price of Rs 499 for the yearly Prime membership ends on Oct 30, 2017 after which the program will move to the full price of Rs 999 a year,” Amazon added.

Prime subscription of Amazon is available in only 13 countries and gives shoppers benefits and deals unavailable to others.

In its recent festive season sale that began at the end of September and concluded in October with Diwali, Amazon said it witnessed a fourfold jump in Prime subscriptions.

“Customers rushed to buy Prime membership before the special introductory price of Rs 499 ends,” Amazon added.

The company was advertising for “Last chance to join Prime at Rs 499 (instead of Rs 999) a year.”

“Tens of millions of members around the world enjoy the many benefits of Prime. In India, Prime members enjoy unlimited free 1 day and 2 day delivery over 11 million products online, free standard delivery without minimum purchase, exclusive deals on bestselling products and instant access to Amazon Prime Video with the latest movies and TV shows. Amazon Family, offers members who are young parents a 15% off on diaper subscription all year-round and soon adding to this bouquet of many benefits, Prime members will have instant access to a strong catalogue of songs across International and national selection with Amazon Prime Music,” Amazon said.

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