Amazon.in expands regional language offering with Marathi, Bengali; to launch voice shopping in Hindi soon

Customers can now shop on Amazon.in in 8 languages including Hindi, English, Kannada, Malayalam, Tamil, Telugu and the newly launched Marathi and Bengali.

Amazon.in expands regional language offering with Marathi, Bengali. Image source: Reuters

Ahead of the festive season, Amazon India on Monday announced that customers can now access Amazon.in in Marathi and Bengali in addition to the five previously available languages that us Hindi, English, Kannada, Malayalam, Tamil, and Telugu.

In the coming weeks, Amazon.in will expand its regional language offering further with the launch of voice shopping experience in Hindi. These launches will break the language barrier and make ecommerce more accessible and convenient for millions of customers across India, the company said in a statement.

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Amazon customers can select their preferred language in a few simple steps across Android and iOS apps, mobile and desktop sites. Once selected, the language preference will be recorded and remembered for future visits.

"Customers can now enjoy an end to end shopping experience in these languages – they can discover great deals and discounts, place and pay for their orders, read detailed product information, manage their account information, track their orders and view order history in the language of their preference during the festive season," the company said in a statement.

As per the information, with the upcoming launch of the voice shopping experience in Hindi, customers will simply be able to use their voice in Hindi to search for products or check their order status.

For example, customers can tap the mic icon and say “joote dikhao” to search for shoes or “mera samaan kahan hain” to track orders.

To access the voice shopping experience in Hindi, customers will need to update their Amazon app via Play Store. Post update, customers can open the app, set their preferred app language to Hindi and click on the mic icon displayed beside the search bar.

Customers can note that the voice offering will be available only for Android devices. With this launch, customers will be able to navigate to various touchpoints on Amazon.in android app, search for products and add items to cart among many more using their voice in Hindi or English.

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