Chinese smartphone makers' India revenues jump 180%

The revenues of Chinese brands keep growing as Indian smartphone brands continue to lose market share.

Xiaomi executives at the launch of a new smartphone. Photo: IANS

Key highlights:

Revenues of Chinese vendors grew by 180% in Q1 2017

Micromax was the only Indian brand to feature in the top 5 in the overall mobile handset market

India's mobile handset market saw an 8% sequential decline

Showing growing dominance in India, Chinese smartphone makers' revenues grew by 180% in January to March period of the current year as against the same quarter last year.

In volume terms, these vendors captured 40% of the market during the quarter, and in value terms, about 49% of the market was invaded, according to a CMR report.

Source: CMR Report

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The battle between the Chinese brands and Indian brands in the mobile phone market has intensified. However, it seems that the former has got the better of the latter.

Micromax was the only Indian brand to feature in the top five while Samsung dominated the market with a 26.23% market share, followed by Chinese brand Itel with 8.58%, Xiaomi 6.37% and Vivo 6.07%.

ALSO READ: Chinese domination shrinks India smartphone brands market share to only 13.5%

In terms of revenues, the ranking of some of the players is undergoing a change. While in Q1 CY 2016, Samsung, Apple, Micromax, Lenovo and Intex were the top five players with 35.2%, 10%, 9.7%, 8.3% and 6.5% market shares, respectively.

Source: CMR Report

During Q1 2017, Samsung, Xiaomi, Vivo, Oppo and Apple were the top players with 29%, 11.7%, 11.5%, 10.6% and 8.8%, market shares, respectively.

ALSO READ: Xiaomi jumps to second place in smartphone shipments to India; Samsung retains top spot

“Overall Chinese brands (Lenovo, Oppo, Vivo and Xiaomi) have been mono-channel brands, offering great value for money with aggressive marketing on top,” said the report.

Narinder Kumar, Telecom Analyst with CMR said, “Market consolidation in the number of overall brands operating in India took a temporary pause in Q1 2017. It witnessed decline in number of OEMs which was to the tune of 20% for Indian OEMs as well as foreign OEMs.”

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