HDFC Bank Gold Loan, 2-Wheeler Loan launched; check out the 'Summer Treat' scheme

HDFC Bank today announced the launch of its Summer Treat scheme, which has exciting offers to meet the changing needs of merchants as well as salaried and self-employed customers in semi-urban and rural India.

The Summer Treats will help customers meet their needs like Gold Loan, 2-Wheeler Loan, finance for Consumer Durables or any other banking or financial requirement. Photo: Reuters

HDFC Bank today announced the launch of its Summer Treat scheme, which has exciting offers to meet the changing needs of merchants as well as salaried and self-employed customers in semi-urban and rural India. The Summer Treats will help customers meet their needs like Gold Loan, 2-Wheeler Loan, finance for Consumer Durables or any other banking or financial requirement.

Through the network of 1 lakh village level entrepreneurs (VLEs) enrolled with the Government of India’s Common Service Centres (CSC), people in rural areas can avail of offers specifically created for them. Both retail as well as business customers can avail of discounts on processing fees for loans at reduced EMIs.

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Speaking on the HDFC Bank Summer Treat Smita Bhagat, Country Head, Government and Institutional Business, E-Commerce and Start-ups at HDFC Bank said, “We are very excited to launch Summer Treats in partnership with CSC for millions of HDFC Bank customers residing in semi-urban and rural India. Our large bouquet of attractive offers is an attempt to make consumers’ purchases more rewarding during these difficult times. Our partnership with CSC gives us the ability and reach to offer our rewarding offers to the most remote parts of the country. Furthermore, customers don’t have to go any farther than the nearest Village Level Executive (VLEs) to fulfil their banking and financial needs. The 1 lakh VLEs will act just like branches of HDFC Bank."

Dinesh Kumar Tyagi, CEO, CSC SPV said, “Common Service Centres (CSC) is a Digital India initiative of the Government of India for rural entrepreneurship and empowerment of the citizen. We are delighted to have partnered with HDFC Bank. The 1 lakh strong VLE network across the length and breadth of the country will help the general public avail banking and financial products, services at attractive Summer Treats offers, much closer to where they are. This would enhance CSC VLE credibility besides enhancing his/her income substantially. This unique partnership will result in a financially inclusive society.”

This is the 2nd phase of HDFC Bank’s Summer Treats campaign. It was first launched in Mumbai on June 05.

Benefits of HDFC Bank Summer Treat

Here are a few illustrative benefits from the many Summer Treats offers for rural India:

1] Exclusive discount for iPhone SE launch;
2] No cost EMI and No down payment for large appliances;
3] Discounts and CashBack on select brands;
4] 50% extra Reward Points on online spends using Credit Cards;
5] Exclusive offers on the bank’s lending products; and
6] Extra rewards on online spends via Debit Card Credit Card or Payzapp.

Exclusive offers on the bank’s lending products includes:

1] Up to 70% lower EMI for first three months on car loans;
2] Up to 50% lower EMI for three months on two-wheeler loans;
3] Overdraft facility for salaried employees;
4] A suite of custom-made finance schemes for self-employed customers; and
5] Offers on personal loan, gold loan, loan on credit card, loan against property, business and home loans.

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