ICICI Bank launches 'Mera iMobile' app for rural customers; here's how it works

Chanda Kochhar, Managing Director & CEO of ICICI Bank said, “ With the new ‘Mera iMobile’, we will offer our rural and semi-urban customers a unique and unparalleled experience in their interactions with the bank. "

‘Mera iMobile’ will provide rural customers on smartphone with 135 services and in eleven Indian languages, the bank said. Photo: Reuters

To strengthen digitalisation drive in rural region, ICICI Bank on Monday launched mobile banking app called 'Mera iMobile'.

Chanda Kochhar, Managing Director & CEO of ICICI Bank said, “ With the new ‘Mera iMobile’, we will offer our rural and semi-urban customers a unique and unparalleled experience in their interactions with the bank. "

‘Mera iMobile’ will provide rural customers on smartphone with 135 services and in eleven Indian languages, the bank said.

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Here are key services of ‘Mera iMobile’ :

Mera iMobile is the only banking app to offer rural banking services namely Kisan Credit Card (KCC), gold loan, loans to SHG and tractor loans.

Through this app customers can now view details including outstanding interest, available limit, account statement, among others, on the app itself.

Customers can also make payments from within the app from their linked savings account for KCC. Shortly, customers will also be able to renew these loans from the app itself.

Not only this, users can avail information on agricultural related from this app like crop-wise mandi prices of nearly 230 crop varieties across 460 mandis.

This app also displays taluka-wise weather update for close to 3700 talukas across and over 300 districts, aiding farmers to plan their sowing and harvesting activities conveniently and in an informed manner.

Even a non-ICICI Bank customers can download Mera iMobile to use the agriculture advisory related services.

Furthermore, the app offers 14 frequently used banking services which can be used without using mobile internet services. Customers can complete their frequent transactions like fund transfer, bill payment, cheque book request, recharges and balance enquiry by simply adding few details.

Also, the app is available in eleven Indian languages and English, making it the first banking app to offer UPI services in multiple Indian languages.

To further push Mera iMobile, ICICI Bank will introduce ‘WiFi enabled posters’ at its rural and semi-urban branches. These posters will be deployed across 700 of the Bank’s branches.

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