Indians are fussy buyers online as well, survey says
In a report called 'Re-Marketing - How India Buys on Mobile', it showed that the highest purchases were done between 10pm to 12am.
We Indians are known to be one of the most unique customers in the world and a recent survey by InMobi proved just that.
In a report titled 'Re-Marketing - How India Buys on Mobile', InMobi said that not only do Indians like to buy online on weekends (18% and 17% on Saturdays and Sundays, respectively), they like to make most of their purchases during the two-hour period preceding midnight. Moreover, at least 100 products are viewed before a purchasing decision is arrived at.
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The report said it takes, on an average four hours for Indians to buy a product from their wish-list and two hours to buy if the product is added to their virtual shopping carts.
Here is a the purchasing process of Indian shoppers on mobile phones:
Source: InMobi
09:09 am
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