Infosys onboards tennis icon Rafael Nadal as brand ambassador

Infosys-Rafael Nadal deal: Nadal is a perfect embodiment of what it takes individuals or business leaders to evolve and continually navigate their next, Infosys said in its press release.

Rafael Nadal. Image: Reuters

Infosys-Rafael Nadal deal: Infosys announced on Thursday, August 24, a three-year partnership with global tennis star Rafael Nadal. "Globally acknowledged as one of the legends in sports, he also has had the ability to change with the changing rigors of tennis over the years. Nadal is a perfect embodiment of what it takes individuals or business leaders to evolve and continually navigate their next," Infosys said in its press release.

As the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame, brand Infosys has helped reimagine the tennis ecosystem for a billion fans globally leveraging AI, cloud, data analytics and digital experiences. Infosys has pioneered video and stats analysis platforms for players and coaches to revolutionize training bolstered match analysis with AI-assisted journalism platforms for broadcasters to post engaging content and introduced new ways for fans to engage with the game, the press release said further.

Infosys' stock ended 1.19 per cent higher at Rs 1,424.50 on the BSE.

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Commenting on the partnership, Rafael Nadal said, "I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago. Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities –deeply inspires me. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful."

Salil Parekh, Chief Executive Officer and Managing Director, Infosys, said, "It is an honour to welcome Rafa – one of the world’s most respected champion athletes and humanitarians, as an ambassador for Infosys. He is someone who personifies the spirit of always evolving, never giving up, and the utmost dedication and determination to give the very best in every situation. We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients."

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