RailYatri ranked number one in organic recall amongst travel apps

RailYatri has been rated number one in organic recall amongst travel apps in India, leaving behind all the leading travel platforms in the OTA and multi-modal intercity transportation sectors.

The whole idea of RailYatri is built around solving Indian intercity travellers’ problems through innovation and technology. Photo: PTI

RailYatri has been rated number one in organic recall amongst travel apps in India, leaving behind all the leading travel platforms in the OTA and multi-modal intercity transportation sectors. RailYatri now leads the chart with 17.4 million monthly organic users, toppling the likes of MakeMyTrip which now stands second with 16.3 million followed by Cleartrip with 13.5 million monthly organic users. The user numbers are basis SEMRush, a 3rd party site that is a standard to measure users. RailYatri currently offers Train, IntrCity SmartBus besides Food-on-Train and has been a leader in information tools for intercity travel planning. The number one position bagged by RailYatri clearly shows that RailYatri is now India's most preferred platform for multi-modal intercity travel.

Speaking on the development RailYatri's CEO & Co-founder, Manish Rathi said, “The whole idea of RailYatri is built around solving Indian intercity travellers’ problems through innovation and technology. We always knew that we need to provide information to help plan their journey besides providing online booking.” Manish further said, “Achieving the top spot in organic recall validates that travellers in India find our offerings around information and booking services of being superior in nature. Our data-driven travel insights help users make smart travel choices that help us with organic user acquisition. When we launched ticket booking for trains and buses, we saw our existing users transacting immediately due to stickiness with information services. When we help users to save on money and time besides the best possible travel experience, then they remember us and come back for their next trip.”

RailYatri Co-founder Kapil Raizada said, “Only 3% of Indians have access to private vehicles and thus reliance on trains & buses is pretty high as a mode of travel. However, most of the other platforms end up facing high user acquisition cost as a challenge to scale in this segment. Organic user growth and high repeats is a recognition of the quality of our services and benefits we provide to our users.”

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