Zee Business Exclusive: PVR lays out future business plans, says looking to expand in smaller towns across India

PVR Limited is the largest film exhibition company in India with 1674 screens across 114 cities with 358 properties and an aggregate seating capacity of 3.56 lakh seats. In March 2022, the company along with INOX Leisure announced the merger to create the largest multiplex chain in the country.

PVR-Inox will have a network of more than 1,500 screens once the merger takes effect - Image Source: Reuters

In an exclusive conversation with Zee Business, Sanjeev Kumar Bijli, Executive Director of PVR Limited laid out the company’s future business plans and expansion details on Saturday.

Bijli said that PVR Limited – a film production, distribution, and exhibition company – is focusing on sustainability by changing the small things that affect climate change and added that “We are looking for small-town expansion across India,” according to Zee Business reporter Anuvesh Rath.

PVR Limited is the largest film exhibition company in India with 1674 screens across 114 cities with 358 properties and an aggregate seating capacity of 3.56 lakh seats.

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In March 2022, the company along with INOX Leisure announced the merger to create the largest multiplex chain in the country. PVR-Inox will have a network of more than 1,500 screens once the merger takes effect.

In this regard, the executive director of PVR also said after the merger “we now have 1670 screens.” Over the years, the company has consistently increased its screen count, both organically and inorganically through strategic investments and acquisitions.

Bijli also said, “We are planning to add 160 screens per year across the country and looking at energies that include revenue and cost which may come into effect in the next 12 to 14 months.”

Earlier this week in its investors meeting conference call, the management said that the merged entity PVR-INOX to further strengthen its leadership position, targets to add 180-200 screens annually, of which 40 per cent of new screens are to be opened in southern parts of the country.

Moreover, PVR to also expand its food and beverage (F&B) footprint by upgrading product offerings at competitive prices, and tying up with Zomato and Swiggy for delivery, they said during a concall.

The company’s executive director while speaking to Zee Business said that it has a great content line-up which includes Bollywood, Hollywood, and South Indian movies.

The multiplex chain company’s diversified revenue stream comes mainly from the box office and non-box office, which primarily includes revenue from the sale of food and beverages, advertisement income, convenience fees, and income from movie distribution, among others.

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