Shopping now possible at 36000 feet in air with SpiceJet's launch of 'Sky Mall' - details here

Sky Mall in SpiceScreen: Budget airline company SpiceJet on Wednesday announced the launch of 'Sky Mall' on its in-flight entertainment platform, SpiceScreen. It is the first-ever Indian airline to offer authentic online shopping experience in-flight, the company claims. Passengers can buy the product at 36000 feet in the air. Zee Business Ambrish Pandey's report.

Passengers on all domestic flights operated by SpiceJet can now browse and pick from a catalogue of high-quality electronics, fashion accessories, headphones, mobile chargers and other items, specially curated by Snapdeal. Pic: Reuters

Sky Mall in SpiceScreen: Budget airline company SpiceJet on Wednesday announced the launch of 'Sky Mall' on its in-flight entertainment platform, SpiceScreen. It is the first-ever Indian airline to offer authentic online shopping experience in-flight, the company claims. Passengers can buy the product at 36000 feet in the air. Zee Business Ambrish Pandey's report.

The in-flight online shopping experience is curated by the e-commerce portal, Snapdeal. It will feature products and deals from leading categories like apparels, jewellery range, electronics, and cosmetics among others.

“We are delighted to introduce a truly online shopping experience to flyers @36,000 ft. Our passion for customer service often manifest into innovative and industry-first products and services such as Sky Mall. Snapdeal's integration into our in-flight entertainment platform SpiceScreen is part of our commitment to constantly innovate and enhance our guests’ travel experiences. We hope to continue to delight our passengers with enhanced services and offerings,” Debojo Maharshi, Chief Business Officer of SpiceJet said.

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Ravi Malani, Head of Product Management, Snapdeal Limited said, “We are delighted to partner with SpiceJet in our on-going journey to provide multi-channel access to Snapdeal’s category-defining merchandise. Both SpiceJet and Snapdeal are pioneers in how they serve the value savvy customers of Bharat. With this launch at SpiceJet, Snapdeal attempts to make online commerce relevant and efficient for such customers by offering a large selection of high-quality, value merchandise now not just on the ground but even during the Flight at 36,000 feet.”

SpiceScreen – the complimentary in-flight entertainment system offers passengers seamless access to a wide range of indulging content on the go. SpiceScreen is a first-of-its-kind, light-in-weight, wireless entertainment system developed indigenously by SpiceJet’s team along with a local technology start-up, Mojoboxx that enables seamless delivery of content on to the personal devices of the passengers through the Wi-Fi network.

Unlike traditional in-flight entertainment systems, flyers can easily access SpiceScreen on any of their hand-held devices – a smartphone, tablet or a laptop by simply connecting to the on-board wireless network by following a few easy steps.

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