Love WhatsApp? Now, bank on it with HDFC Bank! Check cashback offers, deals

The latest attempt comes from India's largest private lender HDFC Bank, which is now available on the most popular chat application - WhatsApp. The intention by HDFC Bank is to target the millennials as they are the most active segment there.

After the latest move by HDFC Bank, customers will be able to check their account and credit card details using the app. Source - Reuters.

The times are changing and technology is making its way into all walks of life. One segment that has seen great penetration is banking. Lenders in India have taken maximum advantage of technology by moving into digital medium of transactions through their websites and mobile apps. The latest attempt comes from India's largest private lender HDFC Bank, which is now available on the most popular chat application - WhatsApp. The intention by HDFC Bank is to target the millennials as they are the most active segment there and are mostly in the actively working age group. The bank is also offering some exciting deals and cashback to lure customers,

After the latest move by HDFC Bank, customers will be able to check their account and credit card details using the app. The bank will also provide answers to frequently asked questions available to its customers through the app. They will also be able to enquire about pre-approved offers and the bank’s promotions with the help of Whatsapp.

The attractive discounts and cashback schemes also come as part of bank's strategy to attract youngsters to use HDFC Bank's services and cards. The bank is currently offering four different cards for millennial under the brand name ‘Millennia’ - the credit card, the debit card, a prepaid card and an EasyEMI card.

TRENDING NOW

WATCH Zee Business TV LIVE Streaming Online -

As part of offers, the bank is giving 5 per cent cashback on shopping via its wallet PayZapp and its payment gateway SmartBUY. The latter is a platform that only displays offers extended by merchants to HDFC Bank's customers. The bank has made it clear that it does not sell any of these products and services.

HDFC was recently among 17 Indian companies that have made it to the latest Forbes` list of the World`s Best Regarded Companies. While Infosys has been ranked third in the list, other Indian companies included Tata Steel (105), Larsen & Toubro (115), Mahindra & Mahindra (117), HDFC (135), Bajaj Finserv (143), Piramal Enterprises (149), Steel Authority of India (153), HCL Technologies (155), Hindalco Industries (157), Wipro (168), HDFC Bank (204), Sun Pharma Industries (217), General Insurance Corporation Of India (224), ITC (231) and Asian Paints (248).

TAGS:

HDFC Bank WhatsApp