Flipkart announces new marketplace Wholesale to transform kirana retail ecosystem

India’s homegrown e-commerce platform, Flipkart on Thursday announced the launch of a new marketplace, called Flipkart Wholesale. With the launch of new marketplace, Flipkart aims to transform the kirana retail ecosystem in India by leveraging cutting-edge and locally developed technology.

Flipkart Wholesale will focus on meeting the needs of kirana stores by providing small businesses a wide selection at significant value. Source - PTI.

India’s homegrown e-commerce platform, Flipkart on Thursday announced the launch of a new marketplace, called Flipkart Wholesale. With the launch of new marketplace, Flipkart aims to transform the kirana retail ecosystem in India by leveraging cutting-edge and locally developed technology. As part of this launch, the Group also announced the acquisition of 100% interest in Wal-Mart India Private Limited, which operates the Best Price cash-and-carry business, to leverage the strong wholesale capabilities of the company and enable growth and prosperity for kiranas and MSMEs.

Flipkart Wholesale will focus on meeting the needs of kirana stores by providing small businesses a wide selection at significant value. The e-commerce platform announced that Wholesale will be a ‘one-stop access to an extensive selection of products with attractive schemes and incentives’, supplemented with data-driven recommendations for stock selection, delivered through a fast and reliable network to drive greater efficiencies and better margins.

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In addition, kiranas and MSMEs will benefit from access to easy credit options and opportunities for new income generation through various Flipkart initiatives. Flipkart believes that these opportunities will help kiranas and MSMEs as they work towards achieving scale and profitability following the impact on business due to the COVID-19 pandemic.

Top Indian brands, local manufacturers and sellers have partnered with Flipkart Wholesale to ensure the availability of an exhaustive range of products and merchandise for kiranas and MSMEs. At the same time, partners will benefit from broader reach across the country, micro-market insights to enable effective inventory planning and new product development, and cost-effective distribution.

"The acquisition of Walmart India adds a strong talent pool with deep expertise in the wholesale business that will strengthen our position to address the needs of kiranas and MSMEs uniquely,” Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said.

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