Indian sellers ship over 10 lakh units to Amazon US as Black Friday, Cyber Monday sale nears

Black Friday and Cyber Monday are generally considered as the biggest sales day for the US market. Both days also marks the onset of the Christmas shopping season in the country. Representational Image. Image Source: Official Website

In a move to grab a pie in the upcoming biggest sales of the US market, Indian sellers have shipped over ten lakh units to sell their products on Amazon's US website.

“More than 1,000,000 units of products across over 25,000 categories such as consumer durables, kitchen utensils and cookwares, clothing and fashion accessories, luxury items, home decor, travel bags, sports equipment, etc., have already been shipped to Amazon Fulfilment Centres in the US to facilitate one to two day delivery at customers’ doorstep through 'Amazon Prime' program,” Amazon India said in a press release on Wednesday.

Black Friday and Cyber Monday are generally considered as the biggest sales day for the US market. Both days also marks the onset of the Christmas shopping season in the country.

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“In the past few months, Amazon has identified top selling products in the US, closely engaged with sellers to provide them insights on these bestsellers and has worked backwards to enable them to offer products in these categories to global customers at best prices. Indian sellers who participated in the Black Friday and Cyber Monday sales last year witnessed growth in range of 2X to 10X for each of the two days and we expect a bumper season this year as well,” Amazon India director and general manager Gopal Pillai, said in a statement.

One Indian seller which sells its products under Amazon's Global Selling Program has said that he has shipped a wide range of leather diaries and messenger bags for the upcoming sale.

“Black Friday and Cyber Monday are very popular shopping days in the US and we have witnessed overwhelming response from customers for our products last season. We expect the same momentum to continue this year as well and are well stocked, geared-up and excited for the coming weekend,” Rustic Town's owner and seller Pankaj Gupta, said in a statement.

Retailers in the US market offer exciting discounts to customers on Black Friday and Cyber Monday.

Black Friday this year will fall on November 25 and Cyber Monday on November 28.

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