IPL fever! Four million people play Zomato Premier League, win over Rs 8 crore

The Indian Premier League is at the half-way mark and cricket fever has taken over the nation. As the players are using the platform to make a mark, brands are also using IPL to lure customers. Zomato, which is the food delivery partner for all the eight IPL teams, has introduced Zomato Premier League (ZPL) - a unique in-app gamification, that allows users to be cricket maestros.

Zomato claims that over four million people have played ZPL in the past three weeks and have collectively saved over eight crores so far while binging on their favourite food. Source - Zomato/Twitter.

The Indian Premier League is at the half-way mark and cricket fever has taken over the nation. As the players are using the platform to make a mark, brands are also using IPL to lure customers. Zomato, which is the food delivery partner for all the eight IPL teams, has introduced Zomato Premier League (ZPL) - a unique in-app gamification, that allows users to be cricket maestros. Under this, the customers are given a chance to predict the winner of the match and if their prediction is right, they get additional 30 per cent cashback, on the existing 40 per cent discount given by the company.

Zomato claims that over four million people have played ZPL in the past three weeks and have collectively saved over eight crores so far while binging on their favourite food. ZPL has over 50,000 restaurants and users can enjoy an assured 40% discount whenever they request delivery from these restaurants.

The April 15 match between the Mumbai Indians (MI) and Royal Challengers Bangalore (RCB) alone saw 60,000 predictions being made. The national capital has been an active participant with over 1 million predictions coming from Delhi NCR. While pizza is still amongst the favourites, North Indian cuisine is the perfect accompaniment to living room debates about who will win, while enjoying a cricket match.

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"For Indians, predicting the winner of a cricket match is time-honoured. With ZPL, we have added a fun element to this tradition by combining it with food rewards. Over four million people have played ZPL in the past three weeks and have collectively saved over eight crores so far while binging on their favourite food. This season is all about good food and thrilling performances and we plan to be the perfect match for both," said Sandeep Anand, CMO, Food Delivery, Zomato.

The platform is also introducing more ways to ensure users relish every moment with their favourite food. In the Royal Challengers Bangalore stadium, foodie-cricket lovers can binge on food from some of Zomato’s top restaurant partners, while they watch their favourite team play live.

Zomato has also been running contests on social media as well as offering hospitality passes to watch Royal Challengers Bangalore, Delhi Capitals and Kings XI Punjab. Zomato Premier League will be live till the very end of the IPL season on May 12th.

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