Natch, a direct-to-consumer (D2C) brand, has raised Rs 3 crore in seed funding led by Artha Venture Fund, the company said on Thursday, November 9.
In the funding round, DSP Family Office also took part.
Natch was started in 2017 by Matthew Taff and Meher Vakil. The firm provides a variety of snacking choices to a health-conscious and sophisticated audience.
Natch caters to natural, gluten-free, vegan, devoid of artificial flavours, preservatives, trans fats, and non-GMO products. It aims to expose indigenous ingredients to a worldwide audience, filling a market void for high-quality, clean-label snacks.
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The snacking startup plans to use the money to increase its omnichannel presence, improve distribution, raise marketing efforts, and also for product development.
"The global snacking industry is undergoing a significant transformation, with a noticeable shift towards healthier options. Natch has successfully captured a niche in this evolving market with its commitment to quality and understanding of consumer preferences. We are excited to join Natch's journey as they continue to innovate and grow," said Anirudh A. Damani, managing partner at Artha Venture Fund.
Early-stage microVC firm Artha Venture Fund (AVF), which has a corpus of around Rs 225 crore, primarily focuses on B2B SaaS, D2C, and D2C companies. Some of its investments include companies like AgniKul, LenDenClub, Everest Fleet, Daalchini, Lemnisk, and Elev8 India Sportz.
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