Silver jewellery brand GIVA raises Rs 200 crore from Premji Invest, others

GIVA Jewellery has raised Rs 200 crore from investors, including Premji Invest to expand its business.

The Bengaluru-based company, which mainly deals in fine silver jewellery, has raised this amount in Series B funding led by Premji Invest. Image Source: OfficialWebsite: GIVA.

GIVA Jewellery has raised Rs 200 crore from investors, including Premji Invest to expand its business.

The Bengaluru-based company, which mainly deals in fine silver jewellery, has raised this amount in Series B funding led by Premji Invest.

The round also saw participation from existing investors Aditya Birla Ventures, Alteria Capital and A91 Partners, GIVA said in a statement. This will help the company innovate further and expand its product categories and offerings.

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"This investment will empower GIVA to expand its omnichannel presence with more offline stores and consolidate its position as the go-to platform for minimalistic jewellery and affordable gifting options," the statement said.

Founded in 2019, GIVA deals in authentic 925 fine silver jewellery and recently made a foray into 14K and 18K gold and lab-grown diamond jewellery. Premji Invest primarily supports philanthropic initiatives of Azim Premji Foundation.

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