Battlegrounds Mobile India latest update: Krafton partners with Castlevania producer Adi Shankar to create PUBG animated project

This project exemplifies Krafton's recent diversification of its IP business, which seeks to expand original IP into larger multimedia franchises.

With more than 55 million gamers playing daily across all platforms, the PUBG franchise has sold over 70 million copies on PC and console and received over one billion downloads on mobile.

Battlegrounds Mobile India game developer Krafton Inc. has announced that it has signed Netflix animated series Castlevania producer Adi Shankar to create and showrun an upcoming animated project based on the popular gaming PUBG franchise.

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One of the most innovative content creators in Hollywood today and a geek culture visionary, Shankar's credits include the smash-hit Netflix Original Series “Castlevania,” which ended its fourth and final season to unanimous critical acclaim in May of this year, "The Grey'' with Liam Neeson, noir classic "Killing Them Softly" with Brad Pitt, cult superhero hit "Dredd" with Karl Urban, "The Voices" with Ryan Reynolds, and "Lone Survivor" with Mark Wahlberg.

Along with his traditional work, Shankar is also known for creating the Andy Warhol-inspired award-winning unauthorized video street art series, “The Bootleg Universe,” where he reimagines and subverts pop culture iconography. With Shankar’s vision, the company looks to shape its upcoming animation project and bring the world of PUBG to life.

“As a player, I've been crushing the competition in the Battlegrounds since PUBG was released in 2017. I’m grateful to Krafotn for the trust and confidence they’ve placed in me to execute my vision as a filmmaker and I’m excited to embark on this journey together," Adi Shankar said in a statement.

“To me, this animated project represents another step in the evolution of mending the torched bridge between the games industry and Hollywood. I look forward to revealing to everybody what winning a chicken dinner looks like," he further added.

"In addition to the continued development of new and engaging in-game PUBG content, our partnership with Adi Shankar represents a step into our broader strategy of expanding the PUBG Universe into a multimedia franchise," said CH Kim, CEO, Krafton, Inc.

This project exemplifies Krafton's recent diversification of its IP business, which seeks to expand original IP into larger multimedia franchises.

With more than 55 million gamers playing daily across all platforms, the PUBG franchise has sold over 70 million copies on PC and console and received over one billion downloads on mobile.

As one of the best-selling video games of all time, PUBG has garnered several accolades, including seven Guinness World Records and multiple Game of the Year Awards since its introduction in 2017.

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