Paytm First Games ropes in Sachin Tendulkar as brand ambassador; check out what Master Blaster said

Paytm First Games on Tuesday announced the Indian cricket legend Sachin Tendulkar as its brand ambassador. Announcing the partnership, PFG said that Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country.

Making the announcement, Paytm First Games said that Sachin's journey has had a deep impact on their personal lives. Source - PTI.

Paytm First Games on Tuesday announced the Indian cricket legend Sachin Tendulkar as its brand ambassador. Announcing the partnership, PFG said that Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Paytm First Games is among the leading fantasy sports gaming platforms in the country and believes that the partnership with Sachin will increase its reach in smaller cities and towns.

For those unaware, Paytm First Games is a subsidiary of India's homegrown digital financial service platform Paytm. Other than Fantasy Cricket, Sachin would help PFG promote and generate excitement around all sports including kabaddi, football, and basketball.

A lot of fantasy sports platforms have been roping in Indian cricketers to promote the apps. Dream 11 was one of the firsts to have MS Dhoni as its brand ambassador. MyCircle 11 has Sourav Ganguly as its face while Virat Kohli is the brand ambassador of MPL.

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Making the announcement, Paytm First Games said that Sachin's journey has had a deep impact on their personal lives. With Sachin as the brand ambassador, PFG hopes to inspire gaming enthusiasts to experience the fantasy sports phenomenon. The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year.

It said that over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and more.

Sachin Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket.”

Paytm First Games offers over 50 games where the most popular is fantasy sports where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns.

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