LeEco launches content integrated Super3 series of TVs in India

Following the $2 billion acquisition of leading US TV maker VIZIO on July 26, LeEco is now making another significant move to expand its globally successful TV business.

LeEco launches Le TV Super 3 Series in New Delhi, on Aug 4, 2016. Photo: IANS

LeEco on Thursday announced the launch of its content integrated Ecosystem TVs the Super3 series – Super3 X55, Super3 X65 and Super3 Max65 in India. All three TV support 3D display with the integrated content.

Following the $2 billion acquisition of leading US TV maker VIZIO on July 26, LeEco is now making another significant move to expand its globally successful TV business. The release of the Super3 Series marks the global technology giant’s dedication to further adopt the ecosystem model in India and provide Indian users with the best-in-class experience of internet ecosystem TV, said the company in its release.

"Today we’ve achieved a key milestone in our India journey. We are delighted to unveil our Super3 Series and believe that they will carve a niche in India, giving their unmatched specs and pricing. Our newly launched Super TVs is a testimony to our commitment of bringing top-of-the-line devices and services to our users in India," said Tin Mok, Vice President of Le Holdings and CEO of LeEco Asia Pacific.

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"With this launch, our portfolio now boasts of a range of screen sizes, optimised for bigger and futuristic experiences, driven by our content ecosystem. This is in line with our vision of ecosystem technology era, which is all about empowering Indian users with offerings that integrate exclusive content with state of the art technologies at disruptive pricing," said Atul Jain, COO of Smart Electronics Business at LeEco India.

LeEco, had entered the Indian smartphone market earlier this year. It also recently launched its own e-commerce marketplace LeMall which has received encouraging responses from consumers.

Key highlights of the Super3 Series

Processing power and body:

A strong all-metal body that exudes elegance and sophistication
Quad-core Cortex A17 CPU, a quad-core Graphics Processor and a top-of-the line 60 fps 4K video decoder, enabling smoother playback, faster decoding & accurate computation
3GB of RAM and 16GB of internal storage guarantee smooth streaming and image clarity while multitasking

Display

4K Ultra HD display with 8.29 million pixels ensuring a crystal-clear viewing experience
In-Plane Switching, 178 degree wide viewing angle which will not let you miss a thing
Wide colour gamut of up to 85% NTSC, resulting in more vivid image
MACE PRO4 picture processor, making noise reduction a cinch

Audio

Dolby Audio and DTS premium sound ensure an ultimate music and entertainment experience
High-fidelity sound quality enables users to enjoy a cinema-like audio experience from the comfort of their living rooms

Compatibility

Multi-purpose ports that are compatible with extensive external multimedia devices, meeting the needs of different family members
High-speed USB 3.0 port which is 10 times faster than USB 2.0, ensuring fast copying of videos, quick display of pictures and the support of a wide variety of audio, image and video formats

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