te Nintendo says to launch Super Mario Run Android version in March | Zee Business

Nintendo says to launch Super Mario Run Android version in March

Nintendo`s shares were trading 1.1% lower during morning trading in Tokyo.

Nintendo says to launch Super Mario Run Android version in March
After launching the game on December 15, downloads topped a record 40 million in just four days. Photo: Reuters

Japan`s Nintendo said it will release an Android version of its Super Mario mobile game in March following the launch of Super Mario Run for Apple Inc`s iPhone in December. The Japanese company announced the planned launch on its Twitter feed.

Super Mario Run represents a belated bid by Nintendo to tap mobile gaming after restricting its most popular gaming character to its own game consoles.

After launching the game on December 15, downloads topped a record 40 million in just four days.

By releasing an Android version, Nintendo can tap a much larger pool of potential gamers. More than four out of five smartphones shipped in 2016 use the Android operating system, according to market research company IDC.

Analysts, however, note that so far less than one in 10 people who have downloaded Super Mario Run for free have agreed to pay $9.99 to unlock all the features of the game. 

Nintendo`s shares were trading 1.1% lower during morning trading in Tokyo, compared with a 1% gain in the benchmark Nikkei 225 index.

Written By: Reuters
Updated: Thu, Jan 19, 2017
09:16 am
Tokyo, Reuters
RELATED NEWS
Nintendo Switch Lite launched: Here is when it will be available Nintendo Switch Lite launched: Here is when it will be available
Nintendo teams up with Microsoft to enable cross-play Nintendo teams up with Microsoft to enable cross-play
Nokia 3310 is back, but is nostalgia enough to power a brand into the future? Nokia 3310 is back, but is nostalgia enough to power a brand into the future?
Nintendo reboots with new Switch game console Nintendo reboots with new Switch game console
Super Mario Run opens pre-registration for Android users; to be out soon Super Mario Run opens pre-registration for Android users; to be out soon

By accepting cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

x