Nothing sub-brand ‘CMF by Nothing’ launch date confirmed - Details

‘CMF by Nothing’ is the company's new range of products that has been launched to make better design more accessible to a wider group of consumers.

The initial product offerings by 'CMF by Nothing' will include a smartwatch, earbuds and accessories.

Nothing, a London-based consumer technology brand founded by Carl Pei, has now officially announced the launch date of its sub-brand ‘CMF by Nothing’. According to the company, ‘CMF by Nothing’ will be launched on September 26, 2023 at 2:30 pm IST.

For the uninitiated, Nothing mentioned during its Q2 2023 Community Update that it is introducing ‘CMF by Nothing’.

‘CMF by Nothing’ is the company's new range of products that has been launched to make better design more accessible to a wider group of consumers. "Nothing believes good design should be more democratic and impact more people," the company had said.

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CMF by Nothing: Products and availability

The initial product offerings by 'CMF by Nothing' will include a smartwatch, earbuds and accessories. These products will be exclusively available online via Flipkart and Myntra, and offline via Vijay Sales and select stores.

According to reports, The CMF Watch Pro will reportedly cost Rs 4,500. The Buds Pro launched by the company will reportedly be priced at Rs 3,500. Lastly, the GaN 65W fast charging is said to cost Rs 3,000.

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Leaks suggest that the CMF Watch Pro will come with a 1.96-inch AMOLED display that will support a 50Hz refresh rate. It will also have an Always on Display feature and peak brightness of 600 nits.

Community Review Program

Meanwhile, the company has also announced the first CMF Community Review Program, a platform that aims to support budding content creators and tech enthusiasts. This program will allow selected participants to not only get their hands on the products before the rest of the world but also be able to create content, share reviews and feedback with the larger community

"Selected creators will get access to CMF by Nothing products on successful completion of the program, get their content featured on CMF’s official social media handles. Applicants can sign up and get additional information via cmf.tech," the company said in a release.

Earlier, 'CMF by Nothing' launched an Instagram account.

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