Tue, Jul 18, 2023
Record spending on advertising expected this year, Due to which events, there is a lot of advertisement More expenditure on advertisement, who benefits?
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Fri, Jul 07, 2023
Food Products: Fraud is taking place in the advertisement of food products. For many decades, children in India are struggling with problems like malnutrition, obesity, anemia and dwarfism. Food advertisements are proving fatal for children.
Wed, Jun 21, 2023
The Roff advertisement will be disseminated across major television networks, digital platforms, and social media to maximise its visibility. The primary objective is to reach consumers searching for trustworthy tile fixing solutions, and to arm them with the knowledge to choose the best adhesive.
Thu, Jun 23, 2022
TV advertising is expected to reach over Rs 43,000 crore by 2026. It will make India the fifth-largest TV advertising market globally, after the US, Japan, China and the UK.
Mon, Dec 28, 2020
Quarterly Global is a top brand name that most high marketers, advertisers and public relations experts know very well.
Wed, Sep 04, 2019
For advertising professionals, the biggest priority for almost half of respondents (46 per cent) is to demonstrate Return on Investment (ROI) to the rest of the business.
Tue, Dec 11, 2018
On Tuesday it set out its plan to respond, three months after company veteran Read replaced founder Martin Sorrell at the head of the business. It is targeting a return to organic net sales growth in line with its peers by 2021.
Fri, Oct 27, 2017
Third-quarter revenue for Alphabet, the parent company of Google, jumped 24 % to $27.8 billion, above the average analysts' estimate of $27.2 billion.
Tue, Oct 17, 2017
While 40% of the ad spends during the year come during the festive period, the peak of the festive period has always been the Diwali festival which sees almost all brands spending on advertising.
Tue, Oct 03, 2017
Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.
The moves come as the company is under pressure from multiple congressional committees that are investigating Russian interference in the 2016 election
Wed, Sep 27, 2017
Share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.
The ad growth is showing signs of a strong recovery with the onset of the festive season from mid-August.
Sun, Sep 17, 2017
Virat Kohli took a surprising decision to choose to not renew his deal with Pepsi as he said he would not endorse any product which he would not use.
Tue, Jul 25, 2017
Snapdeal has not taken its foot of the advertising peddle despite talks with several e-commerce companies for the sale of the company.
Thu, Jun 29, 2017
Google took another step today to bring virtual reality to advertisers as it launched a project called Advr.
Mon, Jun 26, 2017
Google's new update for G Suite will stop the scanning of Gmail user accounts for creating target ads. This comes as there has been growing privacy concerns over the service.
Several digital advertising campaigns can now been seen featuring comedians as the star of the ad and where content plays a more important role than the branding.
Wed, Jun 21, 2017
The app gives users points everytime they view a print or video ad and hear an audio ad, which can be then redeemed for money on Paytm.
Fri, May 12, 2017
Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.
Mon, May 08, 2017
The IPO consists of a fresh issue aggregating up to Rs 130 crore and an offer for sale of up to 3,767,254 equity shares.
Sun, Apr 30, 2017
Ola has seen its losses widen about three times from Rs 796.11 crore in 2014-15
What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.
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