Tue, Aug 29, 2023
Walt Disney is attempting to revive the fortunes of its streaming business in India by offering free cricket on smartphones, betting that the strategy will boost advertising revenue and offset the impact of a subscriber exodus.
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Thu, Jun 29, 2023
The Indian OTT market is witnessing a major disruption with the entry of free cricket streaming platforms like JioCinema. How will this affect the existing players like Disney+ Hotstar? Will it be beneficial for them in the long term or will it come back to bite them?
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